Launching the latest range of the archival icon in 2017 by celebrating the generation of young creators born in the 90’s.
An inclusive photographic project that aimed to capture and document the generation of 90’s kids across Johannesburg.
We fitted out an 8 ton truck as a unique, immersive photo studio experience and spent 3 days travelling to different locations in Sandton, CBD and Soweto inviting our audience to step in, be styled and shot as part of the campaign.
An inclusive photographic project that aimed to capture and document the generation of 90’s kids across Johannesburg.
We fitted out an 8 ton truck as a unique, immersive photo studio experience and spent 3 days travelling to different locations in Sandton, CBD and Soweto inviting our audience to step in, be styled and shot as part of the campaign.
